WE WANT TO

  • Connect locals and visitors with high quality Belgian cultural and creative products and initiatives across nine disciplines: Visual Arts, Music, Cinema, Design, Gastronomy, Performing Arts, Publishing, Fashion and Digital Arts.

  • Share the best Belgian creative and cultural products and guarantee the highest quality of the presented content.

  • Highlight the initiatives playing a major role in supporting & developing the Belgian creative scene.

  • Support the creative and cultural economy in Belgium and make it bloom.

  • Recruit new fans of Belgian culture.

WE BELIEVE

  • Belgium is the country with the highest density of creativity per square metre in the world.

  • Creative resources benefit wellbeing and function as a bottom-up therapy for society.

  • People need more contact with cultural and creative products and more time to enjoy, touch, read, feel, see, hear and experience creativity because culture drives social development, understanding and cohesion.

WHAT'S NEW IN 2019?

  • We will extend our programme to all niche initiatives that play a major role in distributing, supporting and/or promoting the Belgian creative and cultural industries.

  • Our selection committee will continue to attach great importance to creative and cultural products with high ethical standards and promote openness to other cultures.

  • The Artist Supermarket will be an experience: the store managers, played by performers, authors, and poets, will ensure the visitors are immersed in the universe of the presented products.